“每一本书都是一个用黑字印在白纸上的灵魂，只要我的眼睛、我的理智接触了它，它就活起来了。”

(相关资料图)

——高尔基

"Every book is a soul printed in black letters on white paper, as long as my eyes, my reason touch it, it will come to life."

—— Gorky

在2020年疫情期间，书店面临着诸多挑战，包括人员流动受限、人群聚集限制、客流减少等。许多书店选择关闭或限制客户流量以确保安全。同时，以新中产为代表的知识文化需求稳步增长，获取多元文化服务、实现内容价值和精神层面的双重满足成为读者关注的重点。

During the 2020 epidemic, bookstores are facing many challenges, including limited personnel mobility, crowd gathering restrictions, and reduced customer flow. Many bookstores choose to close or limit customer traffic to ensure security. At the same time, the demand for knowledge and culture represented by the new middle class has steadily increased, and the acquisition of multicultural services, the realization of content value and the dual satisfaction of the spiritual level have become the focus of readers' attention.

▼轴测图,THE AXON

为了实现多元化经营，在空间布局上灵活性和多功能性是本次设计的重点，左边为成人阅读区、自习咖啡区以及剧场，右边为儿童阅读区和半封闭式共享空间，同时兼具了动静区分明。

In order to achieve diversified management, flexibility and versatility in spatial layout are the focus of this design. On the left is the adult reading area, the self-study coffee area and the theater, and on the right is the children's reading area and the semi-enclosed shared space.

▼书店主入口外观,APPEARANCE DESIGN OF MAIN ENTRANCE

用标点符号的排列组合来打造门店形象，让读者能清晰的明白句象的含义。同时运用标点符号元素，将图书、阅读、IP进行绑定， 以此建立连锁品牌的内在关联性。

Use the combination of punctuation marks to create a store image, so that readers can clearly understand the meaning of the sentence image. At the same time, punctuation elements are used to bind books, reading and IP, so as to establish the internal correlation of chain brands.

句-词句是一篇文章的组成部分。充分理解词句所表达的意思，也就掌握了阅读。

象-大道之象：源自老子《道德经》 “大方无隅，大器晚成，大音希声，大象无形。

动物之象：大象作为聪慧、有灵性的群居动物，非常注重家庭形式的生活类比为家长与自己的孩子，在成长过程中的呵护及陪伴。大象也是中国传统吉祥物，在东方文明古国中享有崇高的地位，被视为吉祥、太平的象征。

▼"句象"优选,"JUNE SHINE"LEADETRBOARD

书店入口是文创区以及句象优选，吸引更多的顾客群体，并提供更多购物选择和体验。顶面的镜面材质让空间得到延申，增添空间的视觉层次和兴趣。局部发光灯膜包覆顶面天花板，均匀、柔和的光线，有效减少刺眼和强烈的光线反射，营造出舒适的照明环境。

The entrance of the bookstore is the cultural and creative area and the sentence image is preferred, attracting more customer groups and providing more shopping choices and experiences. The mirror material of the top surface extends the space, adding visual level and interest to the space. Local light film covers the top surface ceiling, uniform, soft light, effectively reduce harsh and strong light reflection, create a comfortable lighting environment.

▼"句象"咖啡,"JUNE SHINE"COFFEE

结合句象品牌特点，咖啡区墙面用热带雨林样式的壁纸，空间绿植同样用热带阔叶植物，让人仿佛置身在真正的热带雨林之中。

Combined with the brand characteristics, the wall of the coffee area uses tropical rainforest-style wallpaper, and the space green plants also use tropical broadleaf plants, which makes people feel as if they are in a real tropical rainforest.

咖啡区域可以成为书店的附加销售点。读者在享受咖啡的同时，可以方便地购买图书、杂志、文具和其他相关商品。咖啡区域的存在可以激发读者的购买欲望，提高书店的销售额。

The coffee area can become an additional point of sale for the bookstore. Readers can easily buy books, magazines, stationery and other related goods while enjoying coffee. The existence of coffee area can stimulate readers' desire to buy and increase the sales of bookstores.

▼"句象"剧场,"JUNE SHINE"THEATER

可随意组合的桌椅可以为书店提供一个举办文化体验和活动的场所。不同类型的表演和活动能够满足不同读者和观众的兴趣和需求，丰富他们在书店的体验。这种多样化的文化体验可以吸引更多的人们来书店，并提高他们的停留时间和购买意愿。

Tables and chairs that can be assembled at will provide a place for the bookstore to host cultural experiences and events. Different types of performances and activities can meet the interests and needs of different readers and viewers, enriching their experience in the bookstore. This diverse cultural experience can attract more people to the bookstore and improve their stay time and purchase intention.

▼小象馆

整个小象馆用鲜亮的色彩来点缀空间，平展以及吊灯都用奶酪的形式来展示书籍，增加书柜的多样性，提高孩子的读书兴趣。

The whole small elephant hall uses bright colors to decorate the space, and the flat and chandelier display books in the form of cheese, increasing the diversity of the bookcase and improving children's interest in reading.

▼自习室,STUDY HALL

沉浸式独立卡座，半开放隔断设计，通过对座位、灯光、书架、座椅等元素进行组合排列以达到公共和私密的平衡感。

Immersive independent booth, semi-open partition design, through the combination of seating, lighting, bookshelves, seats and other elements to achieve a balance between public and private.

项目名称 ▏北京句象书店--龙湖店

主持设计 ▏上海界非界空间设计

设计团队 ▏陈雪琴、赵佳杰、江辰、陈欣怡

业主单位 ▏学大教育

设计时间 ▏12/2022—01/2023

建造时间 ▏01/2023—05/2023

项目地点 ▏中国，北京

项目面积 ▏1445㎡

主要材料 ▏透光膜、水磨石、木饰面、无纺布墙纸、橡胶地板、铝拉网

图片均来自界非界实拍图

转载请注明作者出处，并来信推荐、谢谢

本期作者/ Xue

本期美编/ Xue

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